Go‑to‑market,
engineered for European markets.
Product marketing and GTM consulting for B2B and SaaS companies launching across more than one market at once. Positioning, launch strategy, and localisation, built by someone who's run it in 13 countries.
Four ways to work together.
Scoped engagements, not open-ended retainers. Each one starts with a short call to confirm it's the right fit.
Go-to-Market & Product Launch
Positioning, value proposition, pricing structure, launch plan, and sales enablement for a new product or market entry.
Messaging & Positioning Sprint
Market and competitor audit, messaging framework, and a rewritten website or collateral, built to hold up in every market you sell in.
Interim Product Marketing Lead
Embedded senior capacity for a launch, a leave cover, or a team between hires. Includes agency and stakeholder management.
European Market Expansion
Market entry strategy and localisation of product messaging and UX. Particular depth on France ↔ Benelux.
Eight years, five companies, one thread.
Product marketing and GTM roles that got progressively more international, from a single agency account to a 13-country rollout.
Charlie Detailing · Head of Marketing & Growth (Consultant)
Built the B2B go-to-market from scratch for a premium automotive services company — positioning, pricing, and dealership partnerships.
GLS Group · Group Product Marketing Manager
Owned GTM strategy and value proposition for 3 core products across multiple European markets. Led a team of 5.
Monster.com (Randstad) · Global Product Marketing Manager
Led the global rollout of Monster+ across 13 countries. Directed CRM strategy and regional e-commerce budget. Led a team of 4.
Adot (Veepee) · Product & Digital Marketing Manager
Led product marketing for programmatic and data solutions. Vertical segmentation drove industry-specific adoption. Led a team of 3.
Havas Media International & Advideum (Prisma Media)
International media strategy for Lacoste, Hermès, and Orange, then industry-specific product offers across luxury, automotive, and FMCG.
What I actually work in.
Anas Chouioukh
I'm an Amsterdam-based product marketer with a Master's degree in Global & Digital Communication and eight years across B2B marketing, digital, and media. I've worked agency-side and in-house, on single-market accounts and 13-country rollouts.
What stays consistent across all of it: I don't just write positioning, I test it against what buyers in each market actually respond to — then adapt without diluting the core story.
Outside client work, I'm building a specialty coffee and pastry business in Amsterdam, and documenting classic Porsche and Mercedes ownership on the side.
Before you reach out.
Let's talk about your launch.
Tell me what you're trying to get to market, and I'll tell you honestly whether I'm the right fit.